Nikon fights back against AI
Have you seen Nikon's new ad campaign "Natural Intelligence"?
Nikon's new print and outdoor campaign hopes to fight back against generative AI.
It features real-world images with a fake prompt over the top.
Nikon Peru partnered with Circus Grey Peru to help come up with this campaign.
Overall, I think the campaign is really smart and well done. My only critical comment is that it features 'epic' locations, which are the extreme beauty found in our real world. I hope they continue this campaign but with some documentary work.
What do you think about this campaign?
Do you feel like this is a smart message? Do you feel like this is a campaign made from a place of fear? If you could continue this campaign, what would you do?
You can learn more about the campaign and watch some videos on it at https://www.lbbonline.com/news/nikon-stands-up-against-ai-in-the-name-of-nature
It is a cool idea, but as you suggested I would mix it up a bit. Use portraits of people and animals, documentary, macro... I mean the options are endless to show how amazing photography is!
Really like this campaign, but to be fair, it is the one thing they had to do!